When Discovery
Isn't Enough
Some teams don't just need metadata. They need control.
ContextEmbed includes an optional governance layer that enforces rules before export — not after damage.
The Risk Nobody Talks About
Metadata embedding solves discoverability. But for some organisations, the wrong image leaving the building is worse than no image at all.
Someone uploaded the wrong thing
An image with legal restrictions went live.
Usage context was ignored
Editorial-only content used commercially.
Attribution was missing
Licensed content went out without credit.
Nobody can prove what happened
When legal asks, the trail goes cold.
Governance isn't about adding more work.
It's about preventing the work you'll regret.
What the Governance Layer Does
Think of it as a quality gate between your images and the outside world. It checks each file before export against your rules — and blocks anything that shouldn't leave.
Block risky images from leaving
If an image doesn't meet your export criteria, it doesn't export. Simple.
Enforce usage intent
Define what's allowed vs. restricted — commercial, editorial, internal only.
Keep ownership & rights consistent
Automatically embed copyright, attribution, and licensing data.
Full audit trail
Every export, every rule check, every decision — logged and queryable.
Extend beyond IPTC limits
Add custom governance fields that don't fit standard metadata specs.
Who Needs This
Media & Publishing
Enforce editorial vs. commercial usage. Ensure attribution travels with every file.
Legal & Compliance
Prove what was embedded, when, and under what rules. Full provenance for audits.
Brand & Marketing
Prevent unapproved assets from reaching partners or public channels.
AI Training Controls
Flag images that shouldn't be used for machine learning or AI training.
How It Works
Define your rules
Set up governance policies during onboarding or project setup. Define what must be present, what's forbidden, and what triggers a block.
Images are checked pre-export
Before any file leaves ContextEmbed, the governance layer validates it against your rules. If it fails, it's held back with a clear reason.
Everything is logged
Exports, blocks, overrides — every decision creates an audit record. When someone asks "who approved this?", you'll have the answer.
Clean exports, every time
Files that pass governance are exported with full context and compliance data embedded. No post-processing needed.
This Isn't for Everyone
If you just need smart metadata, the core product is enough.
Governance is optional — designed for teams where "oops" isn't acceptable.
Ready to Add Governance?
Governance is available for teams and enterprise customers.
Let's talk about your requirements.